1 October 2012


The International Makeup Artists Trade Show (or more commonly known as the IMATS) was held in Sydney on the 29th of September. The IMATS is an annual gathering for makeup artists and makeup enthusiasts. Vendors sell and showcase products for professionals. Demonstrations are also given by leading pros in the industry. The event is held annually in Los Angeles, New York, London, Vancouver, Toronto and Sydney.

IMATS 2012 Sydney was held at the Darling Harbour Convention & Exhibition Center.

IMATS Sydney 2012
Entry cost was $40 for one day and $65 for two days (PreSale Price) and at the door price is $45 for one day and $75 for a two day pass.
After registration we were given a wrist band so that we could enter and re-enter the event throughout the day.

There were a variety of vendors and I was most excited to see Ben Nye Cosmetics on display.

There was also the crowd favourite, Crown Brush Australia

Other brands such as Inglot and Lime Lilly were also on display.

Attending IMATS also introduced me to some brands I did not know about. Two of my favourite newly discovered brands were Girlee Cosmetics and Naked Cosmetics Australia.

Lipsticks from Girlee Cosmetics
Girlee Cosmetics are made in the USA. I spoke to very friendly staff at IMATS and they helped me to pick fun and flattering lipstick shades. The company website is: http://www.girleecosmetics.com/

Naked Cosmetics Australia
Naked Cosmetics Australia

Naked Cosmetics is a brand which uses 100% mica. The pigments can be used as eyeshadow, eyeliner, lipstick, bronzer, blush and more. Visit their website at http://www.nakedcosmetics.com.au.

Naked Cosmetics Australia
There was also a few demonstrations on body paint throughout the day. One in particular that stood out for me was this:
There were speakers and demonstrations on two of the stages at IMATS.

I was very excited to watch a demonstration by leading editorial Make Up Artist Natasha Severino. Natasha's work has appeared on magazines such as Vogue and Harper's Bazzar. She's also worked with Myer. 

Natasha describes her style as "polished and high end with quirk and a sense of humour"
Image from IMATS. http://makeupmag.com/web/
I learnt a lot of new tips from watching Natasha's demonstration. Tips such as: 
  • For matching foundation, Natasha uses the client's forearm as a guide because this is the area that is predominantly exposed to the sun.
  • Only use a clean brush to blend make up. Blending softens and takes the colour out.
  • Powder the face lightly as you go to matify the face.
  • Use Vaseline instead of Duo glue for applying glittery eyeshadow. This allows movement.
  • Use sticky tape to clean up under the eye if there is powder or glitter fall out.
  • Define eyebrows with clear gel
Image from IMATS. http://makeupmag.com/web/
I was also very lucky to have met Rae Morris at IMATS.

Rae Morris is one of the world's leading and most influential makeup artist, winning Australia's makeup artist of the year award four times. She's also a best selling author and the designer of her own makeup brush collection. She was so friendly and approachable. I had a bit of a star-struck moment when I met her, but she was absolutely lovely. 
I was so glad that my bff was with me to take this quick shot of me and Rae. 

I had a great time at the IMATS and I picked up a few things. A lot of the stuff there was at discounted prices so I picked up quite a few bargains.

The first item I bought were 3 makeup bags from Stilazzi. It was in a box and you could pick and choose 3 for $10. I chose a large mesh bag, a small mesh bag and a small clear bag.
The company website is http://www.stilazzi.com

Stilazzi makeup bags
I have heard so many great things about Smith's Rosebud Salve. They were selling it for $5 at IMATS so I picked up the original scented one.

I also bought some pipettes from LimeLilly for $1. I'll use this to drop nail polish solvent in nail polish that has thickened and gone 'gluggly'

I bought 2 lipsticks from Girlee cosmetics for $20.

I bought the colours in Deep Raspberry and Powder Mauve

Here is a swatch of the gorgeous colours:

1. Deep Raspberry
2. Powder Mauve
I also love that the top of the lids on these lipsticks comes clear. This makes it easier to see the actual colour of the product.

I also bought 2 sets of pigments from Naked Cosmetics. I bought two for $50. At first I thought that it was two individual pigment pots for $50 and I was pleasantly surprised to discover that it was in fact two sets of pigment collections for $50. This was such a great deal because the website sells one set for $79.00.

Each colour collection consists of 6 shades. One of the colour collections I bought was in 'Heavy Metal'. This collection has metalic shades including golds, coppers, silver and blue.


The other collection I bought was 'Naturally Nude'. I was lucky to have bought this when I did because it was the last one that they had. Naturally nude has more earthy colours of browns and golds.

I absolutely regret not purchasing more because they are so fabulous. I can't wait to use these. Next IMATS I hope they're still there because I think this is a new favourite for me!

Those who know me, know I love everything eye make-up. I love makeup in general but I love to create different eye looks. I was pleased to see that Rae Morris's book on eye make up was available for purchase at IMATS for $20.

I was very lucky to have my copy signed by Rae Morris herself!

Overall, it was a fun day. My highlights for IMATS 2012 was meeting Rae Morris, watching a live demonstration from Natasha Severino and of course discovering Naked Cosmetics. 
The event was definitely catered for industry professionals but makeup enthusiasts could also benefit from attending IMATS. 

Some possible improvements for IMATS could be to include things in their showbag. Seriously, why have an empty bag? At least put pamphlets and/or brochures in them. I understand that meeting and learning from the industry's best is priceless in itself, but it was an exhibition and for $40 It would have been nice to walk away with a little souvenir. I don't think I'd recommend IMATS to other makeup enthusiasts for that reason alone. If there was a little more of an incentive to attend, I am sure there would be a greater turn out.

The (empty) showbags given out at IMATS Sydney 2012.

I love makeup so next year if they have it again, I will still attend. I hope that there are more vendors there next year. It was also interesting to see the body paints and the gallery with prosthetics. The vibe overall was friendly and everyone was very busy and engaged with all the products there. Next year I will definitely buy the first set of pre-sale tickets because It's much cheaper, and I will most likely attend the event for the two days so I can watch more lectures.

On the day I kept my make up to a minimum but I wore Dior's 766 on my lips and jazzed up my eyes with falsies. I recommend wearing comfortable clothing and of course comfy shoes is a must!
I love the look of long eyelashes

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Until next time,
Take care of yourself.

LittleMissSCB xo


This blog post was not sponsored. All products aforementioned were purchased with my own money.

All the content and reviews I post on my blog are a reflection of my own thoughts and opinions. They are 100% honest and in no way are they influenced by the companies I mention. My opinions are not intended to offend or malign any religious groups, ethnic groups, clubs, organisations, companies or any individual.

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